© Allison Cruzado, 2024
Allison is a Dominican designer born in New York City and currently living in Puerto Rico. She specializes in print and packaging, visual identity systems, and editorial design.
Since graduating Parsons School of Design and Altos de Chavón School of Art & Design with a BFA in Communication Design, she has worked with a range of clients in the beauty, healthcare, food & beverage,
and publishing industries.
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Hers Rx, Hair Blends™
Hers Hair Blends™ are custom compounded Rx prescription treatments specifically formulated for women who are experiencing hair loss. They come in a variety of form factors tailored to each individual’s health needs. From luxe packaging and print materials to crystal clear icons, the Hair Blends look, feel, and tone brings aspiration and efficacy.
Packaging Design
On-Pack Art Direction
Product Development
View case study
2024
Book and Editorial Design
Creative direction and design at Riel, an independent publishing house based in San Juan, Puerto Rico.
Creative Direction
Illustration
Cover Design
Book Layout
Print Production
View case study2023–2024
Hims & Hers Retail
Designed and helped develop various products across the Hims & Hers brand for an already saturated and competitive retail space. Built brand trust through thoughtful and considered packaging, working in tandem with effective over-the-counter solutions to support Rx offerings.
Packaging Design
On-Pack Art Direction
Product Development
View case study
2023
Poppin
Comissioned typographic mural and merch for a booth at the NeoCon tradeshow in Chicago.
Hand lettering
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2023
Hims Hard Mints™
Hard Mints™ de-stigmatizes the
ED experience with highly considered, custom-compounded wintergreen-flavored chewables. The brand world is one that balances discretion and action, with a carefully curated bright yet bold color palette that exudes a sense of approachability and confidence.
Packaging Design
On-Pack Art Direction
View case study
2023
Kashi® by Kids
As the company’s first line developed
for kids, Kashi® collaborated with passionate Gen Z leaders who inspire others to make a difference in the world and share Kashi’s desire to make a positive impact through food.
Packaging
Branding
Design
View case study2018
Yes Way Rosé
I was commissioned by my friends from Yes Way Rosé to create a new brand icon. For the rose design monogram, they were looking for a modern, abstract symbol that could work with the YWR letters to mimic rose petals.
Logo Design
Lettering
Illustration
View case study2017–2018
Birchbox
A collection of work done for Birchbox from 2014 through
2017. As a subscription-based ecommerce model, customers receive a curated box of beauty samples each month, tailored to
their unique preferences. Birchbox's innovative
approach to product discovery and its emphasis on convenience and personalization have earned it a loyal following, making it a trailblazer in the rapidly evolving beauty market.
Packaging Design
On-Pack Art Direction
Product Development
Production
Lettering
Illustration
View case study2014–2017