Allison Cruzado
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Behind the Scenes

 Packaging and print collateral for Birchbox's October box. The theme of the month was to focus on the hard-working products that do all the magic behind the scenes to make your skin (or hair) look it's best as we transition into fall.

Packaging and print collateral for Birchbox's October box. The theme of the month was to focus on the hard-working products that do all the magic behind the scenes to make your skin (or hair) look it's best as we transition into fall.

 First rounds of exploration for composition and color. I drew foliage intertwined with type to allude to the layering that comes into play when getting ready. I had a lot of fun experimenting with warm colors combined with pops of bright hues to keep it fresh and unexpected.

First rounds of exploration for composition and color. I drew foliage intertwined with type to allude to the layering that comes into play when getting ready. I had a lot of fun experimenting with warm colors combined with pops of bright hues to keep it fresh and unexpected.

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 Final design.  Design + Art Direction | Allison Cruzado  Creative Direction | Fran Gaitanaros

Final design.

Design + Art Direction | Allison Cruzado

Creative Direction | Fran Gaitanaros

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