Packaging and print collateral for Birchbox's October box. The theme of the month was to focus on the hard-working products that do all the magic behind the scenes to make your skin (or hair) look it's best as we transition into fall.
First rounds of exploration for composition and color. I drew foliage intertwined with type to allude to the layering that comes into play when getting ready. I had a lot of fun experimenting with warm colors combined with pops of bright hues to keep it fresh and unexpected.
Design + Art Direction | Allison Cruzado
Creative Direction | Fran Gaitanaros