Allison Cruzado
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New Arrivals

 I worked closely with the digital team lead at Birchbox to develop a new and refreshed look for a quarterly New Arrivals email. I created a calligraphic piece that felt effortless yet bold and exciting against hand-made elements like the ripped paper and highlighting swooshes.  Art Direction + Design | Amber Shap  Lettering | Allison Cruzado   

I worked closely with the digital team lead at Birchbox to develop a new and refreshed look for a quarterly New Arrivals email. I created a calligraphic piece that felt effortless yet bold and exciting against hand-made elements like the ripped paper and highlighting swooshes.

Art Direction + Design | Amber Shap

Lettering | Allison Cruzado

 

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